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Knot Privacy Terms See features
KNOT LABS / ABOUT / MANIFEST

Private by default.
Built for real people.

Knot is the opposite of social media. We build small, calm rooms for families and tight groups — with boundaries, not broadcasts.
NO DISCOVERY · NO PUBLIC SEARCH · NO FEED GAMES
Invite-only Control > growth Small beats viral Trust-first
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01 / WHY

Social is loud.
We build quiet.

The internet turned relationships into content. Knot exists to keep your closest people close — without performance, comparison, or noise.
RELATIONSHIPS≠CONTENT
  • We don’t optimize for attention.
    Because attention-based systems eventually trade trust for growth.
  • We don’t build for audiences.
    We build for rooms. Small rooms. With context.
  • We don’t make you perform.
    A private space should feel natural, not “post-worthy.”
  • We keep boundaries visible.
    So the room stays calm as it grows.
02 / WHAT

One app.
Many formats.

Your group is not a single feed. Knot lets each space become what the group needs: album, feed, text-only, polls — without switching apps.
Knot → Subknots Multiple formats Predictable UX
  • Structure is a feature.
    Knot → Subknots keeps everything readable over time.
  • Format is configurable.
    Each room should match the way your people communicate.
  • Fast beats flashy.
    Low friction means the space actually gets used.
  • Control stays with the group.
    No hidden ranking. No algorithm deciding “what matters.”
03 / BELIEF

Privacy is not a setting.
It’s the product.

If privacy is optional, it will be eroded. Knot is private by default because trust is not negotiable.
DEFAULTS MATTER·BOUNDARIES MATTER
  • Small beats viral.
    Growth is not the goal. Meaningful connection is.
  • Control beats engagement.
    Your community should feel stable, not manipulated.
  • Trust beats monetization hacks.
    We build long-term relationships, not short-term metrics.
  • Boundaries protect intimacy.
    Invite-only is not a growth strategy — it’s respect.
04 / PRINCIPLES

No games.
Just a room that works.

The simplest manifesto is a list of “no.” Because “no” is how you preserve a space.
No discovery No public search No ranking No ads
  • No algorithmic feed.
    If it ranks, it manipulates. If it manipulates, it erodes trust.
  • No public surface area.
    Private communities should not be “discoverable.”
  • No ads, by design.
    Ads change incentives. Incentives change product behavior.
  • No dark patterns.
    We want usage that’s voluntary, not compulsive.
05 / CONTACT

Build with care.
Ship with trust.

If you want beta access, partnerships, or press, reach out. Keep it simple and human.
support@knotlabs.example · press@knotlabs.example
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© Knot Labs About / Manifest v0
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Private beta Trust-first Small groups